Uber has quietly launched a new feature in India, allowing gig workers to pick up prepaid items from local stores and deliver them to customers. The feature, called "Store Pickup," was initially tested in select U.S. cities in December and has now been introduced in Delhi-NCR, according to exclusive information obtained by TechCrunch.
Similar to tracking rides, customers can order pickups and deliveries through the Uber app and monitor them in real-time. This move signals Uber's recognition of a business opportunity in delivering items from local stores in India, mirroring its strategy in the U.S. where the feature has gained traction.
Despite facing competition from established Indian platforms like Dunzo, Rapido, and Swiggy, Uber's Store Pickup provides customers with an additional choice. However, there are limitations to the service. Items for pickup must weigh five kilograms or less and be valued at up to 5,000 Indian rupees ($60). Additionally, certain items such as alcohol, medication, drugs, firearms, or illegal items cannot be delivered.
Uber declined to comment on the development. Customers are required to enter pickup details, including the local shop's name and address, and provide instructions for the driver. Proof of purchase and an order confirmation number can also be uploaded to facilitate the pickup process.
In addition to Store Pickup, Uber offers its regular Connect feature for package delivery. However, Store Pickup is specifically designed for arranging deliveries from local stores. This expansion follows Uber's rollout of the feature across 1,700 U.S. cities and towns last year, demonstrating its commitment to providing convenient delivery services globally.
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